Explore Creative Ways to Go Beyond The Cart & Use Email Marketing in Ecommerce

Online shopping has become a way of life for many of us. It's convenient, fast, and often comes with the added bonus of not having to put on pants. As eCommerce businesses know all too well, it's not always easy to convince customers to take that final step and hit the "buy" button. That's where email marketing comes in. In this article, we'll show you how to get creative with email marketing in eCommerce and go beyond the usual abandoned cart emails and newsletters.

Creative Ways to Use Email Marketing in eCommerce

You've probably received dozens of promotional emails from online stores encouraging you to buy something or reminding you of items in your cart. While these are common email marketing strategies, there are other creative ways to use email marketing that can help eCommerce businesses stand out from the crowd. 

So, what are some creative ways to use email marketing in eCommerce that go beyond the cart? Personalized recommendations are a great way to show customers that you understand their preferences and can offer products they're likely to love. Win-back campaigns can also be effective for re-engaging lapsed customers and incentivizing them to make a purchase. Let’s go more into detail! 

Post-Purchase Follow-Ups

Following up with customers after a purchase is a great way to show your appreciation and provide additional value. Send an email thanking them for their purchase and offering helpful tips on how to use the product, or suggest complementary products that they may be interested in.

Cart Abandonment Sequence

While abandoned cart emails are a common strategy, taking it a step further with a sequence of emails can be even more effective. Instead of just sending one reminder email, consider sending a series of emails over a few days, each with a different message and call to action.

VIP Program

Creating a VIP program for your most loyal customers can help strengthen their loyalty and encourage repeat purchases. Offer exclusive discounts, early access to sales, or personalized product recommendations to these customers to show them how much you value their business.

Seasonal Campaigns

Creating email campaigns that are tailored to specific seasons or holidays can help make your marketing more relevant and engaging. For example, offer a special sale or promotion for Valentine's Day, or send a series of emails leading up to Halloween with costume ideas and spooky product recommendations.

Educational Content

Providing educational content in your emails can help establish your brand as a thought leader in your industry, and can be a great way to provide additional value to your subscribers. Consider creating how-to guides, tutorials, or blog posts that are relevant to your products or industry and sending them to your email list.

When it comes to email marketing in eCommerce, creativity and personalization are key. By providing valuable content, personalizing your messaging, and rewarding loyal customers, you can build stronger relationships with your subscribers and drive more sales for your business.

How to Get Creative with Email Marketing in eCommerce

Now that you know why creative email marketing strategies are important in eCommerce, let's talk about how to actually implement them. Here are some tips and tricks to help you get started!

  • Know your audience: The first step to creating effective email campaigns is to understand who you're targeting. Use data and analytics to segment your email list and create targeted campaigns that speak directly to your audience's interests and needs.
  • Make it personal: Personalized recommendations, product suggestions, and content are all great ways to show your customers that you understand them and care about their shopping experience. Use dynamic content and personalization tools to create emails that are tailored to each individual recipient.
  • Get visual: Visuals are a powerful way to grab attention and communicate information quickly. Use high-quality images, videos, and GIFs to make your emails more engaging and memorable.
  • Have a clear call-to-action: Whether you're promoting a sale, asking for feedback, or inviting customers to participate in a referral program, make sure your call-to-action is clear and easy to follow.
  • Test, test, test: A/B testing is a crucial part of any email marketing strategy. Test different subject lines, visuals, and calls-to-action to see what resonates best with your audience.

Examples of Successful Email Campaigns That Stand Out 


Headspace, a popular meditation app, uses personalized email campaigns to promote their product. They send reminders to users who haven't meditated in a while, suggest new content based on users' interests, and even offer personalized progress reports.

Dollar Shave Club

They use humor and wit to engage their audience and promote their products. Their emails are full of puns, jokes, and pop culture references, making them both informative and entertaining.


This men's clothing retailer, uses targeted win-back campaigns to re-engage with inactive customers. They send personalized emails with product suggestions based on past purchases and even offer exclusive discounts to encourage customers to come back.

By following these tips and taking inspiration from successful campaigns like these, you can create email marketing strategies that are both informative and entertaining. Don't be afraid to get creative and experiment with different tactics - the more you learn about what works for your audience, the more successful your campaigns will be.

Key Takeaways! 

Email marketing can be a powerful tool for eCommerce businesses to increase sales and build stronger relationships with customers.

  • Personalized recommendations and win-back campaigns are effective ways to engage customers and drive sales.
  • Providing post-purchase follow-ups, educational content, and seasonal campaigns can add value and strengthen relationships with customers.
  • Creating a VIP program can incentivize repeat purchases and show appreciation for loyal customers.
  • To implement creative email marketing strategies, businesses should focus on personalization, visuals, clear calls-to-action, and A/B testing.

To implement these strategies effectively, businesses should focus on personalization, visual elements, clear calls-to-action, and A/B testing. So, why don’t you shoot your shot and retain old customers and gain new consumers for your Shopify store with the help of the Coala Studio team? Drop us a line and we’ll schedule a one on one session with you to hash out an e-mail marketing strategy according to your needs!