Social Media 101: Unlocking the Power of Social Media Marketing - Tips, Strategies & More

Have you ever wondered why some businesses effortlessly conquer social media while others struggle to gain traction?

Have you ever wondered why some businesses effortlessly conquer social media while others struggle to gain traction? What if I told you that the key to unlocking the power of social media marketing lies in actionable strategies? 

Recent studies have revealed fascinating insights into the immense potential of social media as a marketing powerhouse. According to a survey conducted by HubSpot, a staggering 92% of marketers claimed that social media played a vital role in their business growth. Furthermore, research from Statista revealed that the number of social media users worldwide is projected to reach a mind-boggling 4.41 billion by the end of this year.

Now, here's the million-dollar question: How do you leverage social media in a way that sets your brand apart from the competition and creates a lasting impact? Unlocking the power of social media marketing requires a strategic approach that goes beyond the basics. Whether you are a seasoned marketer looking to refine your approach or a business owner venturing into social media for the first time, this guide will equip you with the knowledge and tools needed to make a significant impact in the ever-evolving social media landscape.

Selecting The Right Platform is Key!

Selecting the right social media platforms for your business is a critical step in your social media marketing journey. Each platform has its own unique user base, features, and engagement patterns, so it's important to choose wisely based on your target audience and marketing objectives. 

Let's look at a real-life example - Zara's social media strategy focuses on platforms that align with its target audience's preferences and behaviors. One of its primary platforms of choice is Instagram. With its visually appealing nature, Instagram provides an ideal platform for Zara to showcase its latest collections, collaborate with influencers, and engage with its followers. Zara leverages high-quality imagery and captivating captions to create a cohesive brand image and generate excitement around its products. But what did they do to reach the decision that Instagram will be it’s primary SMM platform, and the other platforms will follow? 

Understanding your target audience is crucial when selecting the right social media platforms. Conduct thorough research to identify platforms that align with your audience's demographics, interests, and online behavior. For example, professionals and businesses are well-suited for LinkedIn, while visually-oriented markets thrive on platforms like Instagram or Pinterest. Additionally, for e-commerce businesses, the best combination is Instagram, Facebook, Tik Tok, and Pinterest. Also, if you want to get your hands dirty and get into SMM for Facebook, then we highly recommend taking Facebook’s course by the name of Facebook Blue Prints. 

Analyzing your competitors' presence on various platforms offers valuable insights, helping you identify platforms that resonate within your industry. Consider the nature of your products or services as well. Fashion items or home decor can be showcased effectively on Instagram or TikTok, while B2B or professional services may find LinkedIn and Twitter more suitable. Focus your efforts on a select few platforms where your target audience is most active, enabling you to create a stronger presence and engage more effectively.

Create SMM Airtables for Coherence & Consistency 

By organizing your social media content in a centralized tool like Airtable; you can streamline your marketing efforts, ensure consistency in messaging aesthetics and posting, as well as enhance collaboration within your team. 

Here are some essentials to keep in mind while creating an Airtable for your brand…

A Kick A** Content Calendar

  • Set up a calendar view to plan and schedule your social media posts in advance.
  • Include columns for date, platform, content type, caption, hashtags, and any other relevant information.
  • Use color coding or labels to differentiate between different campaigns or themes.

Unique Content Ideas

  • Create a table to brainstorm and store content ideas for future posts.
  • Include columns for content description, potential platforms, target audience, and estimated posting dates.
  • Add a column to track the status of each idea (e.g., pending, in progress, completed).

Don’t Forget Your Assets Library

  • Build a comprehensive library of visual and multimedia assets, such as images, videos, GIFs, and infographics.
  • Include columns for file names, descriptions, file types, and usage rights.
  • Use tags or labels to categorize assets based on themes or campaigns.

Brand Guidelines - Where They At? 

  • Develop a table to document your brand's visual and tonal guidelines for social media.
  • Include sections for color palette, fonts, logo usage, image styles, and voice and tone guidelines.
  • Add reference examples and provide clear instructions to maintain brand consistency.

Always Do Performance Tracking 

  • Create a table to track the performance of your social media posts and campaigns.
  • Include columns for metrics like engagement, reach, click-through rates, and conversions.
  • Regularly update the data and use visualizations or charts to analyze trends and identify areas for improvement.

Keep Your Hashtag Game on Point 

Hashtags are like little magnets that attract the right audience to your content, amplifying your brand's reach and making it shine like a supernova. But here's the catch - you need to use them strategically, like a pro, and this is how you can do that…

  • Choose relevant hashtags aligned with your content and brand, suppose if you have a fitness brand, then the hashtags would be #fitfam, #athleisure, or #activewear.
  • Incorporate trending hashtags related to your industry or current events, like the #30DayFitnessChallenge, to expose your brand to a larger audience actively engaged in the challenge.
  • Use location-based hashtags like #SFcoffee, #SanFranciscoEats, or #BayAreaBrews to attract a specific audience in a particular region or city, such as coffee enthusiasts in San Francisco.
  • Strike a balance with your hashtag usage by combining popular and niche-specific tags. Aim for around three to five relevant hashtags per post to avoid appearing spammy and maintain the impact of your content.
  • Participate in or create hashtag challenges to increase exposure and engage with the community. Collaborate with influencers or partner with other brands to amplify the reach of your hashtag campaign, like the #GlowUpChallenge for a skincare brand.
  • Research and analyze hashtag performance using insights provided by social media platforms. Monitor metrics such as reach and engagement to identify which hashtags resonate most with your audience and adjust your strategy accordingly. Hashtagify is a powerful and intuitive hashtag finder tool that allows you to discover relevant and trending hashtags in your industry. With its comprehensive database and advanced analytics, Hashtagify helps you optimize your hashtag strategy and amplify your brand's reach. 

Key Takeaways! 

Step up your social media marketing game without tips and tricks! Try and apply these strategies for your brand, and you can increase social media exposure and CTC by 67% if not more. If you want to up your SMM game, reach out to the Coala Studios team, and we can brainstorm the most effective social media game plan for you, but remember to bring wine - or we won’t help (Just kidding!)